Form 4: LiveWire Group Executive Sells Over 6,800 Shares Under Pre-Arranged Trading Plan

LiveWire Group's Head of Product Development & Design, Ryan Ragland, sold 6,891 shares of common stock on June 10, 2025, through a Rule 10b5-1 trading plan.

Summary

• Ryan Ragland, the Head of Product Development & Design at LiveWire Group, Inc. (LVWR), executed sales of 6,891 shares of the company's common stock on June 10, 2025.
• The shares were sold in three separate transactions at weighted average prices of $6.24, $7.55, and $7.99 per share.
• Specifically, 2,745 shares were sold at a weighted average price of $6.24 (ranging from $5.91 to $6.91), 2,853 shares at $7.55 (ranging from $6.93 to $7.91), and 1,293 shares at $7.99 (ranging from $7.94 to $8.14).
• Following these transactions, Mr. Ragland's beneficial ownership stands at 127,625 shares of LiveWire Group common stock.
• It is noted that 118,416 of the beneficially owned shares are unvested restricted stock units, representing a contingent right to receive common stock upon vesting.
• The transactions were conducted pursuant to a Rule 10b5-1(c) pre-arranged trading plan.

Sentiment

Score: 4

Explanation: While insider selling can be perceived negatively, the fact that it was conducted under a Rule 10b5-1 plan mitigates some of the negative sentiment, as it suggests a pre-planned liquidity event rather than a reaction to adverse company news. However, it is still a sale by a key executive.

Positives

• The sale was conducted under a Rule 10b5-1(c) plan, which indicates the transaction was pre-scheduled and not based on new, non-public information, potentially mitigating negative market interpretation.

Negatives

• A key executive, the Head of Product Development & Design, sold a notable number of shares (6,891 shares) of the company's common stock.
• Some of the shares were sold at a weighted average price as low as $6.24, which could be perceived negatively depending on the stock's recent performance.

Risks

• Insider selling, even when conducted under a pre-arranged 10b5-1 plan, can sometimes be perceived by the market as a signal of reduced confidence or a need for liquidity by the insider, potentially leading to negative investor sentiment.

Future Outlook

NA

Industry Context

This filing is specific to LiveWire Group, Inc. and its executive's stock transactions. It does not provide broader industry trends or context for the electric motorcycle or powersports market.

Stakeholder Impact

• Shareholders: May view the insider sale as a slight negative signal, though the 10b5-1 plan mitigates this concern. The reduction in direct ownership by a key executive could be noted.

Key Dates

Recommendation

Keywords

LiveWire Group, LVWR, Insider Trading, Form 4, Stock Sale, Ryan Ragland, Executive Stock Sale, 10b5-1 Plan, Common Stock