Form 4: LiveWire Executive Bekefy Reports Stock Transactions

LiveWire Group's Head of Global Sales & Marketing, Jon Bekefy, reported the acquisition of shares from performance unit vesting and subsequent disposal of shares for tax obligations.

Summary

• Jon Bekefy, Head of Global Sales & Marketing at LiveWire Group, Inc. (LVWR), reported changes in his beneficial ownership.
• On December 2, 2025, Bekefy acquired 2,486 shares of common stock at a price of $0, resulting from the vesting of performance units.
• On the same date, he disposed of 2,723 shares of common stock at $4.21 per share to cover tax withholding obligations related to the vesting of restricted stock units.
• Additionally, he disposed of 1,201 shares of common stock at $4.21 per share for tax withholding obligations associated with the vesting of performance stock units.
• Following these transactions, Bekefy directly beneficially owns 120,948 shares of common stock.
• This total includes 110,749 unvested restricted stock units, each representing the contingent right to receive one share of the Issuer's common stock upon vesting.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While shares were disposed of, it was for tax purposes related to vesting, indicating the executive received equity compensation. The net change in directly owned shares is a slight decrease, but the overall beneficial ownership (including unvested RSUs) remains substantial.

Positives

• Acquisition of 2,486 shares of common stock at $0 upon vesting of performance units, indicating achievement of performance targets.

Negatives

• Disposal of 2,723 shares at $4.21 to satisfy tax withholding obligations for restricted stock units.
• Disposal of 1,201 shares at $4.21 to satisfy tax withholding obligations for performance stock units.

Future Outlook

NA

Industry Context

This filing is a routine insider transaction report and does not provide broader industry context or trends. It reflects standard compensation practices for executives, involving equity vesting and subsequent tax-related share disposals.

Related Party Transactions

• The transactions involve an executive (Jon Bekefy) and the company (LiveWire Group, Inc.), which are inherently related party transactions concerning executive compensation and equity awards.

Stakeholder Impact

• Shareholders: Minor dilution from vested shares, but the transactions are routine and reflect standard executive compensation practices. No significant impact on overall share structure or value is expected from this individual filing.
• Employees: No direct impact on general employees.
• Customers/Suppliers/Creditors: No direct impact.

Next Steps

• Vesting of the remaining 110,749 unvested restricted stock units will occur in the future, contingent on the terms of the award.

Key Dates

Recommendation

This Form 4 filing details routine insider transactions related to executive compensation (vesting of equity awards and subsequent tax-related sales). It does not provide new information regarding the company's operational performance, financial health, or strategic direction that would warrant a change in investment recommendation. The transactions are expected and do not signal a change in management's confidence or the company's fundamentals. Therefore, a 'hold' recommendation is appropriate, maintaining current positions based on broader company analysis rather than this specific filing.

Keywords

LiveWire Group, LVWR, Jon Bekefy, Insider Trading, Form 4, Stock Transactions, Performance Units, Restricted Stock Units, Tax Withholding, Beneficial Ownership