Form 4: LiveRamp Holdings Chief Product Officer Sells Shares Under 10b5-1 Trading Plan

LiveRamp Holdings' Chief Product Officer, Kimberly Bloomston, sold 9,729 shares of common stock at an average price of $30.41, under a pre-arranged 10b5-1 trading plan.

Summary

• Kimberly Bloomston, Chief Product Officer of LiveRamp Holdings, sold 9,729 shares of common stock.
• The sale was executed on December 30, 2024, at a weighted average price of $30.41 per share.
• The shares were sold under a Rule 10b5-1 trading plan adopted on September 30, 2024.
• The sale price ranged from $30.09 to $30.67 per share.
• Following the transaction, Ms. Bloomston directly owns 99,130 shares of LiveRamp common stock.

Sentiment

Score: 5

Explanation: The document is a routine disclosure of an insider stock sale under a pre-arranged plan, which is neither positive nor negative for the company's outlook.

Industry Context

This is a routine disclosure of an insider stock sale, which is common for executives of publicly traded companies. The use of a 10b5-1 trading plan is a standard practice to avoid accusations of insider trading.

Comparison to Industry Standards

• The use of a 10b5-1 trading plan is a common practice among executives at publicly traded companies, including those in the technology sector like LiveRamp.
• Similar filings are regularly seen from executives at companies like The Trade Desk, Magnite, and PubMatic, which are also in the advertising technology space.
• The volume of shares sold is relatively small compared to the total outstanding shares of LiveRamp, and the price range is within normal market fluctuations.

Stakeholder Impact

• The sale of shares by an executive may have a minor impact on investor sentiment, but is unlikely to significantly affect the company's operations or long-term prospects.

Key Dates

Keywords

LiveRamp Holdings, insider trading, Form 4, 10b5-1 trading plan, stock sale, Kimberly Bloomston, executive compensation