Form 4: LivePerson Director Sells 84,944 Shares Under 10b5-1 Trading Plan

Bruce Edward Hansen, a director at LivePerson Inc., sold 84,944 shares of common stock at an average price of $0.85 per share, as part of a pre-arranged trading plan.

Summary

• Bruce Edward Hansen, a director of LivePerson Inc., executed a sale of 84,944 common stock shares.
• The sale occurred on December 11, 2024.
• The shares were sold at a weighted average price of $0.85 per share.
• The transactions were part of a pre-established Rule 10b5-1 trading plan adopted on March 12, 2024.
• The sale prices ranged from $0.83 to $0.89 per share.

Sentiment

Score: 5

Explanation: The document is a routine disclosure of a stock sale by a director under a pre-arranged plan. It doesn't indicate any positive or negative sentiment about the company's performance.

Industry Context

This is a routine disclosure of insider trading activity, which is common for publicly traded companies. The sale was conducted under a pre-arranged trading plan, which is a common practice to avoid accusations of insider trading.

Comparison to Industry Standards

• Rule 10b5-1 trading plans are a standard practice for corporate insiders to manage their stock sales while avoiding accusations of insider trading.
• The disclosure of this transaction via Form 4 is a standard regulatory requirement for corporate insiders in the United States.
• Similar transactions are regularly reported by directors and officers of publicly traded companies across various industries.

Stakeholder Impact

• The sale of shares by a director may have a minor impact on shareholder sentiment, but the pre-arranged nature of the sale mitigates any significant concerns.

Key Dates

Keywords

LivePerson, insider trading, Form 4, stock sale, Rule 10b5-1, director, LPSN