Form 4: LivePerson CEO Sells Shares Under Pre-Arranged 10b5-1 Plan

LivePerson CEO Anthony John Sabino sold 8,033 shares of common stock for $2.50 per share under a pre-arranged 10b5-1 trading plan.

Summary

• Anthony John Sabino, Chief Executive Officer and Director of LivePerson Inc. (LPSN), reported a sale of common stock.
• A total of 8,033 shares of LivePerson common stock were sold on March 23, 2026.
• The shares were sold at a weighted average price of $2.50, with individual transactions ranging from $2.40 to $2.58.
• The transaction was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Sabino in November 2025.
• Following this transaction, Mr. Sabino beneficially owns 188,138 shares of common stock, which includes 146,023 unvested restricted stock units.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. While it's an insider sale, the execution under a pre-arranged 10b5-1 plan mitigates immediate negative sentiment, indicating a planned liquidity event rather than a reaction to new, adverse information.

Negatives

• The Chief Executive Officer and Director sold 8,033 shares of common stock, reducing his direct ownership in the company.

Industry Context

StockSavvy.ai notes that insider sales, even when conducted under a pre-arranged 10b5-1 plan, are routinely monitored by investors for insights into management's perspective on the company's valuation and future prospects. While 10b5-1 plans are designed to allow insiders to sell shares without being accused of trading on material non-public information, a sale still represents a reduction in direct insider ownership.

Stakeholder Impact

• Shareholders may interpret the CEO's sale as a signal, though the 10b5-1 plan suggests it's a pre-planned personal financial management decision rather than a reflection of company performance.

Key Dates

Recommendation

The sale of shares by the CEO, while notable, was conducted under a pre-arranged 10b5-1 trading plan. This suggests a planned personal financial transaction rather than a reaction to new company-specific information. Without additional context on company performance or strategic developments, this single insider transaction is insufficient to warrant a change in investment recommendation, thus a 'hold' stance is maintained.

Keywords

LivePerson, LPSN, Insider Trading, Form 4, Stock Sale, CEO, 10b5-1 Plan, Anthony John Sabino