Form 4: LivePerson CEO Sells Shares Under 10b5-1 Plan

LivePerson CEO Anthony John Sabino sold 7,844 shares of common stock for approximately $2.57 per share under a pre-arranged trading plan.

Summary

• Anthony John Sabino, CEO of LivePerson Inc. (LPSN), reported the sale of 7,844 shares of common stock on April 1, 2026.
• The sale was executed under a Rule 10b5-1 trading plan established in November 2025, which is designed to comply with affirmative defense conditions.
• The shares were sold at a weighted average price of $2.57, with individual transactions ranging from $2.53 to $2.63.
• Following the transaction, Sabino beneficially owns 180,294 shares of common stock, which includes 146,023 unvested restricted stock units.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. While an insider sale can be a negative signal, the execution under a Rule 10b5-1 plan and the continued substantial holdings mitigate significant concern.

Positives

• The sale was conducted under a Rule 10b5-1 plan, indicating adherence to pre-determined trading strategies and regulatory compliance.
• The CEO continues to hold a significant number of shares (180,294) and unvested restricted stock units (146,023), suggesting ongoing commitment to the company.

Negatives

• The CEO sold a portion of his holdings, which could be perceived negatively by the market, although it was part of a pre-planned strategy.

Risks

• The filing does not explicitly mention any new risks. However, the sale of shares by a CEO, even under a 10b5-1 plan, can sometimes be interpreted by the market as a lack of confidence, potentially impacting share price.

Future Outlook

The filing does not contain forward-looking statements or guidance. It is a report of a past transaction.

Management Comments

• The sale was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person entered into in November 2025.
• The reporting person undertakes to provide to LivePerson, Inc., any security holder of LivePerson, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Industry Context

StockSavvy.ai notes that insider sales, particularly by CEOs, are common and often executed under Rule 10b5-1 plans to diversify or meet personal financial needs. The key is whether the sale represents a significant portion of holdings or deviates from established trading patterns.

Stakeholder Impact

• Shareholders: May view the sale with caution, though the 10b5-1 plan mitigates direct negative interpretation. Continued substantial holdings by the CEO are a positive sign.
• Employees: The CEO's continued significant stake may provide some reassurance regarding leadership commitment.
• Creditors: No direct impact is indicated by this transaction.

Next Steps

• The reporting person may continue to sell shares under the existing Rule 10b5-1 plan.
• The company may provide further information upon request from the SEC or security holders regarding the specific prices of shares sold.

Key Dates

Keywords

LivePerson, LPSN, Form 4, Insider Trading, CEO, Stock Sale, Rule 10b5-1, Beneficial Ownership, Restricted Stock Units