Form 4: Lifevantage Executive Sells Shares
Insider Transaction (Form 4)
Kristen Cunningham, Chief Sales Officer of Lifevantage Corp, sold 9,001 shares of common stock on September 10, 2026.
Summary
- Tax/exercise-price withholding: disposed of 2,254 Common Stock at $6.37 ($14,358) on September 10, 2026; holds 129,163 after (Direct).
- Open-market sale: disposed of 100 Common Stock at $6.41 ($641) on September 11, 2026; holds 129,063 after (Direct).
- Open-market sale: disposed of 8,901 Common Stock at $6.18 ($55,008) on September 14, 2026; holds 120,162 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $55,649 of stock on the open market.
Insider Transactions
Kristen Cunningham — Officer (Chief Sales Officer)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-10 | Tax/exercise-price withholding | Common Stock | 2,254 | $6 | $14.4K | 129,163 |
| 2026-09-11 | Open-market sale | Common Stock | 100 | $6 | $641 | 129,063 |
| 2026-09-14 | Open-market sale | Common Stock | 8,901 | $6 | $55.0K | 120,162 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-10 | Tax/exercise-price withholding (2,254 shares) |
| 2026-09-11 | Open-market sale (100 shares) |
| 2026-09-14 | Open-market sale (8,901 shares) |
Keywords
insider transaction, Form 4, LFVN, Lifevantage Corp, bearish, Kristen Cunningham
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