Form 4: Lifevantage CSO Sells Shares for Tax Purposes

Lifevantage Chief Sales Officer Kristen Cunningham disposed of 1,926 shares of common stock at $6.16 per share in a pre-planned transaction.

Summary

• Kristen Cunningham, Chief Sales Officer of Lifevantage Corp (LFVN), reported a transaction involving the company's common stock.
• On January 1, 2026, Cunningham disposed of 1,926 shares of common stock.
• The shares were disposed of at a price of $6.16 per share.
• This transaction was executed under a Rule 10b5-1 pre-planned trading arrangement.
• Following this transaction, Cunningham directly beneficially owns 135,060 shares of Lifevantage Corp common stock.
• The transaction code "F" indicates that the disposition was for the payment of tax liability by delivering or withholding securities.

Sentiment

Score: 5

Explanation: The transaction is a routine, pre-planned disposition for tax purposes, which is generally neutral in sentiment. It does not reflect a change in management's outlook on the company's future.

Positives

• The transaction was conducted under a Rule 10b5-1 plan, indicating a pre-planned and non-discretionary sale.

Future Outlook

na

Industry Context

This is a routine insider transaction for tax purposes and does not provide broader industry context or trends.

Stakeholder Impact

• Minimal impact on shareholders as this is a routine, pre-planned transaction for tax purposes by an executive.
• No direct impact on employees, customers, suppliers, or creditors is indicated by this filing.

Key Dates

Keywords

Lifevantage Corp, LFVN, Kristen Cunningham, Chief Sales Officer, insider transaction, Form 4, stock sale, Rule 10b5-1, tax liability, common stock