Form 4: Lifevantage CIO Sells Shares for Tax Liability

Lifevantage Corp's Chief Information Officer, Todd Thompson, reported the disposition of 601 common shares for tax liability at $6.23 per share.

Summary

• Todd Thompson, Chief Information Officer of Lifevantage Corp (LFVN), reported a transaction involving company common stock.
• On December 23, 2025, Thompson disposed of 601 shares of common stock.
• The disposition was made to the issuer for payment of tax liability, at a price of $6.23 per share.
• Following this transaction, Thompson beneficially owns 50,729 shares of common stock directly.
• The transaction was made pursuant to a Rule 10b5-1(c) plan, indicating it was pre-scheduled.

Sentiment

Score: 5

Explanation: The transaction is a routine, non-discretionary disposition of shares for tax liability, which is a neutral event in terms of company performance or outlook. The use of a 10b5-1 plan further reinforces its routine nature.

Positives

• The transaction was a non-discretionary disposition for tax liability, indicating a routine event rather than a voluntary sale for other reasons.
• The transaction was executed under a Rule 10b5-1(c) plan, suggesting it was pre-scheduled and not based on new material non-public information.

Negatives

• A reduction in direct beneficial ownership by an insider, even if for tax purposes, slightly decreases their direct equity stake in the company.

Future Outlook

NA

Industry Context

This is a routine insider transaction filing (Form 4) for a publicly traded company. Such filings are common across all industries when executives or directors exercise equity awards or manage their holdings for tax purposes. It does not provide specific industry-related insights beyond the company's general operations.

Stakeholder Impact

• Minimal impact on shareholders as this is a small, routine transaction by an insider for tax purposes, not indicative of a change in company fundamentals or strategy.
• No direct impact on employees, customers, suppliers, or creditors is indicated by this filing.

Key Dates

Keywords

Lifevantage Corp, LFVN, Todd Thompson, Chief Information Officer, Insider Trading, Form 4, Common Stock, Share Disposition, Tax Liability, Rule 10b5-1