Form 4: Robert Haas Executes Planned Sale of Levi Strauss Shares

Reporting person Robert D. Haas sold 198,283 shares of Levi Strauss & Co. Class A Common Stock via a 10b5-1 trading plan.

Summary

• Robert D. Haas, a 10% owner of Levi Strauss & Co., converted Class B Common Stock into Class A Common Stock and subsequently sold the shares.
• On May 26, 2026, 192,451 shares were sold at a weighted average price of $22.6834.
• On May 27, 2026, an additional 5,832 shares were sold at a weighted average price of $24.0044.
• All transactions were executed pursuant to a Rule 10b5-1(c) trading plan.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the transactions were pre-planned and represent standard portfolio management by a major shareholder.

Positives

• The transactions were conducted under a pre-arranged 10b5-1 trading plan, which typically indicates a systematic approach to liquidity rather than a reaction to non-public information.

Negatives

• The sale represents a reduction in the reporting person's indirect beneficial ownership of the company's equity.

Risks

• None identified; this is a standard disclosure of insider equity transactions.

Future Outlook

No forward-looking guidance provided in this filing.

Industry Context

StockSavvy.ai notes that insider selling via 10b5-1 plans is a common practice for long-term shareholders and executives to manage personal liquidity without triggering market concerns regarding insider sentiment.

Comparison to Industry Standards

• The use of 10b5-1 plans is the industry standard for corporate insiders to divest shares while maintaining compliance with SEC regulations.

Stakeholder Impact

• Minimal impact expected as the sale was executed through a pre-arranged trading plan.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Levi Strauss, LEVI, Insider Trading, Form 4, Robert Haas, Equity Sale