Form 4: Peter E. Haas Jr. Family Fund Sells Levi Strauss Shares

The Peter E. Haas Jr. Family Fund executed a planned sale of 4,338 shares of Levi Strauss & Co. Class A Common Stock.

Summary

• The Peter E. Haas Jr. Family Fund converted 4,338 shares of Class B Common Stock into Class A Common Stock.
• Following the conversion, the fund sold all 4,338 shares of Class A Common Stock at an average price of $24.0019 per share.
• The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on April 13, 2026.
• The fund retains a beneficial ownership of 23,774,062 shares of Class B Common Stock following the transaction.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was executed via a pre-planned 10b5-1 program and represents a negligible portion of the fund's total holdings.

Positives

• The transaction was conducted under a pre-established Rule 10b5-1 plan, indicating a systematic approach to liquidity rather than reactive selling.

Negatives

• The sale represents a reduction in the direct equity holdings of a significant shareholder.

Risks

• Continued divestment by major family-affiliated shareholders could influence market perception of the stock.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider transactions by major family funds in legacy apparel companies like Levi Strauss are common for liquidity and estate planning purposes and generally do not reflect a change in the company's fundamental business outlook.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for major shareholders to execute trades while avoiding potential insider trading concerns.

Stakeholder Impact

• Minimal impact expected on shareholders given the small volume of shares sold relative to the total outstanding.

Next Steps

• Continued monitoring of Form 4 filings for further activity under the established 10b5-1 plan.

Key Dates

Keywords

Levi Strauss, LEVI, Insider Trading, Form 4, Equity Sale, Rule 10b5-1