Form 4: Peter E. Haas Jr. Family Fund Executes Stock Conversion and Sales of Levi Strauss & Co. Shares

The Peter E. Haas Jr. Family Fund converted Class B common stock to Class A and sold shares of Levi Strauss & Co. between May 15 and May 17, 2024, under a pre-established Rule 10b5-1 plan.

Summary

• The Peter E. Haas Jr. Family Fund filed a Form 4 detailing transactions in Levi Strauss & Co. (LS&Co.) stock.
• The fund converted Class B Common Stock into Class A Common Stock on May 15, 16, and 17, 2024.
• Concurrently, the fund sold shares of Class A Common Stock on the same dates under a Rule 10b5-1 plan.
• The sales prices ranged from $21.8650 to $23.0000 per share.
• The fund disposed of 102,418 shares on May 15, 140,839 shares on May 16, and 56,743 shares on May 17.
• After these transactions, the fund continues to hold 23,928,400 shares of Class B Common Stock, each convertible into one share of Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing detailing stock transactions. It doesn't inherently convey positive or negative sentiment, but rather provides factual information about insider trading activity.

Industry Context

Insider transactions are common and closely watched by investors as they can provide insights into the perspectives of major shareholders regarding the company's prospects. The use of a 10b5-1 plan suggests the sales were pre-planned and not based on immediate market conditions.

Stakeholder Impact

• The stock sales could exert downward pressure on the share price in the short term.
• The continued holding of a large number of shares by the fund indicates a continued long-term interest in the company's performance.

Key Dates