Form 4: Margaret E. Haas Executes Levi Strauss Stock Sale

Reporting person Margaret E. Haas sold 47,721 shares of Levi Strauss & Co. Class A Common Stock via a Rule 10b5-1 trading plan.

Summary

• Margaret E. Haas converted 47,721 shares of Class B Common Stock into Class A Common Stock on June 11, 2026.
• The converted shares were subsequently sold on the same day at a weighted average price of $24.0123 per share.
• The transactions were executed pursuant to a Rule 10b5-1 trading plan adopted on April 13, 2026.
• Following the transaction, the reporting person retains significant indirect holdings in the company through various trusts and foundations.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the transaction was pre-planned and represents standard portfolio management by a major shareholder.

Positives

• The sale was conducted through a pre-established Rule 10b5-1 trading plan, which is a standard mechanism for insiders to sell stock without concerns regarding non-public information.

Negatives

• The transaction represents a divestment of equity by a 10% owner, which may be perceived as a reduction in direct stake, though it remains part of a structured plan.

Risks

• The reporting person maintains significant beneficial ownership, meaning future sales or changes in the status of the trusts/foundations could impact market sentiment.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider sales conducted via Rule 10b5-1 plans are routine corporate governance events and generally do not signal a change in management's outlook on the company's fundamental performance.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for corporate insiders to manage liquidity while maintaining compliance with SEC regulations.

Related Party Transactions

• The reporting person is the board chair of the Margaret E. Haas Fund and the Lynx Foundation, which hold significant shares of the issuer.

Stakeholder Impact

• Minimal impact expected as the sale was executed through a pre-planned trading arrangement.

Next Steps

• Continued monitoring of Form 4 filings for further insider activity.

Key Dates

Keywords

Levi Strauss, LEVI, Insider Trading, Form 4, Margaret E. Haas, Equity Sale, Rule 10b5-1