Form 4: Margaret E. Haas Executes Levi Strauss Stock Sale

Reporting person Margaret E. Haas sold 2,279 shares of Levi Strauss & Co. Class A Common Stock via a Rule 10b5-1 trading plan.

Summary

• Margaret E. Haas converted 2,279 shares of Class B Common Stock into Class A Common Stock on May 27, 2026.
• The converted shares were subsequently sold at a weighted average price of $24.0087 per share.
• The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on April 13, 2026.
• The shares sold were held by the Margaret E. Haas Fund for charitable purposes; Ms. Haas disclaims beneficial ownership.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was conducted through a pre-established, automated trading plan.

Positives

• The transaction was pre-planned under a Rule 10b5-1 plan, indicating the sale was not based on non-public information.

Negatives

• Insider selling activity, even when pre-planned, can sometimes be perceived negatively by retail investors.

Risks

• Market volatility affecting the share price of Levi Strauss & Co. (LEVI).
• Regulatory risks associated with compliance under Section 16 of the Exchange Act.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling via 10b5-1 plans is standard corporate practice and generally does not signal a change in fundamental outlook for the apparel retail sector.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for insiders to divest shares while maintaining compliance with SEC regulations.
• The transaction volume is immaterial relative to the total outstanding shares of Levi Strauss & Co.

Related Party Transactions

• The shares sold were held by the Margaret E. Haas Fund, of which Ms. Haas is Board Chair.

Stakeholder Impact

• Minimal impact on shareholders as the sale was pre-planned and represents a small portion of the reporting person's total holdings.

Next Steps

• Continued monitoring of future Form 4 filings for further insider activity.

Key Dates

Keywords

LEVI, Levi Strauss, Insider Trading, Form 4, Margaret E. Haas, Equity Sale