Form 4: Levi Strauss Insider Transaction: Robert D. Haas

Reporting person Robert D. Haas executed a conversion and sale of 100,000 shares of Class A Common Stock on May 18, 2026.

Summary

• Robert D. Haas, a 10% owner of Levi Strauss & Co., converted 100,000 shares of Class B Common Stock into Class A Common Stock.
• Following the conversion, the reporting person sold 100,000 shares of Class A Common Stock at a weighted average price of $21.1282 per share.
• The transactions were executed pursuant to a Rule 10b5-1(c) trading plan.
• The sale price for the shares ranged from $20.955 to $21.535.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the transaction was executed under a pre-planned 10b5-1 arrangement, which is standard for institutional-level shareholders.

Positives

• The transaction was conducted under a pre-established Rule 10b5-1 trading plan, which typically indicates a planned divestment rather than a reaction to non-public information.

Negatives

• The filing reflects a reduction in the reporting person's direct beneficial ownership of Class A Common Stock held as a trustee.

Risks

• The reporting person maintains significant indirect holdings, and future sales by major shareholders could impact market liquidity or share price volatility.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider selling by major shareholders or 10% owners is common in mature retail apparel companies and often relates to estate planning or portfolio diversification rather than a change in company fundamentals.

Comparison to Industry Standards

• The use of Rule 10b5-1 trading plans is standard practice for corporate insiders at major apparel firms like Nike, VF Corporation, and Ralph Lauren to ensure compliance with securities laws.

Stakeholder Impact

• Minimal impact expected on shareholders as the sale was pre-planned and executed via a 10b5-1 trading plan.

Next Steps

• Continued monitoring of future Form 4 filings for further divestment activity by the reporting person.

Key Dates

Keywords

Levi Strauss, LEVI, Insider Trading, Form 4, Stock Sale, Robert D. Haas, 10b5-1