Form 4: Levi Strauss Director David Friedman Sells Shares Under 10b5-1 Plan

Director David Friedman sold 4,166 shares of Levi Strauss & Co. Class A Common Stock at $18.23 per share on August 1, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On August 1, 2024, David A. Friedman, a director of Levi Strauss & Co., sold 4,166 shares of Class A Common Stock at a price of $18.23 per share.
• The transaction was executed under a pre-existing Rule 10b5-1 trading plan.
• Following the transaction, Friedman directly owns 42,897 shares and indirectly owns 158,344 shares through the David A. Friedman 1993 Revocable Trust.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine transaction under a pre-arranged trading plan. There is no indication of positive or negative sentiment towards the company.

Industry Context

Sales by company insiders are a common occurrence and are often viewed in the context of overall company performance and insider sentiment. Rule 10b5-1 plans are frequently used to allow insiders to sell shares over time without being accused of trading on non-public information.

Stakeholder Impact

• The sale of shares by a director could have a minor impact on shareholder sentiment, but the existence of a 10b5-1 plan mitigates concerns about insider trading.

Key Dates