Form 4: Levi Strauss & Co. Director Sells Shares Under 10b5-1 Plan

Levi Strauss & Co. director David A. Friedman sold 8,332 shares of Class A Common Stock at $18 per share on December 2, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• David A. Friedman, a director at Levi Strauss & Co., sold 8,332 shares of Class A Common Stock on December 2, 2024.
• The sale was executed at a price of $18 per share.
• This transaction was conducted under a pre-established Rule 10b5-1 trading plan.
• Following the transaction, Mr. Friedman directly owns 43,009 shares and indirectly owns 108,344 shares through the David A. Friedman 1993 Revocable Trust.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing related to an insider share sale under a pre-arranged plan, which is neither positive nor negative.

Industry Context

This is a routine filing related to insider trading activity and is common for publicly traded companies. It does not indicate any specific trend in the apparel industry.

Comparison to Industry Standards

• Form 4 filings are standard practice for publicly traded companies and their insiders.
• The use of a 10b5-1 trading plan is a common method for insiders to sell shares while avoiding accusations of trading on non-public information.
• The volume of shares sold is relatively small compared to the total outstanding shares of Levi Strauss & Co.

Stakeholder Impact

• The share sale by a director may have a minor impact on shareholder sentiment, but is unlikely to significantly affect the stock price due to the pre-planned nature of the transaction.

Key Dates

Keywords

Levi Strauss & Co, insider trading, Form 4, David A. Friedman, 10b5-1 plan, share sale, director, equity securities