Form 4: Levi Strauss & Co. Director David Friedman Sells Shares Under 10b5-1 Plan

Director David Friedman sold shares of Levi Strauss & Co. Class A Common Stock on March 28, 2024, and April 1, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• David Friedman, a director of Levi Strauss & Co., sold shares of Class A Common Stock on March 28, 2024, and April 1, 2024.
• The sales were executed under a previously established Rule 10b5-1 trading plan.
• On March 28, 2024, 35,415 shares were sold at a weighted average price of $20.0042, with prices ranging from $20.00 to $20.02.
• On April 1, 2024, 10,422 shares were sold at a weighted average price of $20.0029, with prices ranging from $20.00 to $20.02.
• Following these transactions, Friedman directly owns 35,213 shares and indirectly owns 169,008 shares through the David A. Friedman 1993 Revocable Trust, of which he is the trustee.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, indicating routine transactions. The use of a 10b5-1 plan suggests pre-planned sales, reducing the likelihood of a significant negative impact.

Industry Context

Insider selling can sometimes be viewed negatively by the market, but the existence of a 10b5-1 plan suggests the sales were pre-planned and not based on any inside information.

Stakeholder Impact

• The sale of shares by a director could be perceived negatively by shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates