Form 4: Levi Strauss & Co. Director David A. Friedman Executes Stock Sale Under 10b5-1 Plan

Director David A. Friedman sold 12,500 shares of Levi Strauss & Co. Class A Common Stock at $21.75 per share on October 1, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On October 1, 2024, David A. Friedman, a director of Levi Strauss & Co., sold 12,500 shares of Class A Common Stock.
• The sale was executed at a price of $21.75 per share.
• This transaction was conducted under a pre-established Rule 10b5-1 trading plan.
• Following the transaction, Friedman directly owns 42,949 shares and indirectly owns 216,676 shares through the David A. Friedman 1993 Revocable Trust.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, indicating a routine transaction. The use of a 10b5-1 plan suggests the sale was pre-planned and doesn't necessarily reflect a change in sentiment towards the company.

Industry Context

Sales by insiders are a common occurrence and are often related to personal financial planning rather than a reflection of the company's prospects. The use of a 10b5-1 plan suggests the sale was pre-planned.

Stakeholder Impact

• The sale of shares by a director could have a minor psychological impact on shareholders, but the use of a 10b5-1 plan mitigates concerns about insider information.

Key Dates