Form 4: Haas Family Fund Sells $3.6M LEVI Shares

The Peter E. Haas Jr. Family Fund, a 10% owner and director of Levi Strauss & Co., sold 150,000 shares of Class A Common Stock for approximately $3.6 million.

Summary

• Peter E. Haas Jr. Family Fund, a 10% owner and director of Levi Strauss & Co. (LEVI), converted 150,000 shares of Class B Common Stock into 150,000 shares of Class A Common Stock.
• Immediately following the conversion, the fund sold all 150,000 newly converted Class A Common Stock shares.
• The sale occurred on October 1, 2025, at a weighted average price of $24.1855 per share.
• The shares were sold in multiple transactions within a price range of $24.00 to $24.41 per share.
• This transaction was executed pursuant to a Rule 10b5-1 plan adopted on April 14, 2025.
• Following these transactions, the fund's direct beneficial ownership of Class A Common Stock from this specific transaction is 0, while its indirect beneficial ownership of Class B Common Stock remains 23,778,400 shares.

Sentiment

Score: 4

Explanation: The sentiment is moderately negative due to a significant insider sale by a major shareholder and director, which can be interpreted as a lack of confidence, despite being executed under a Rule 10b5-1 plan.

Negatives

• A significant insider sale by a 10% owner and director could be perceived negatively by the market, potentially signaling a lack of confidence or a desire to diversify.
• The sale of 150,000 shares represents a substantial divestment from the fund's Class A holdings.

Risks

• Market perception risk due to a significant insider sale by a major shareholder and director.
• Potential for downward pressure on the stock price if other investors interpret the sale as a negative signal.

Future Outlook

No forward-looking statements or guidance are provided in this Form 4 filing.

Industry Context

This filing reports an insider transaction and does not provide information directly related to broader industry trends or competitors. However, significant insider sales can sometimes be interpreted by the market in the context of the company's performance relative to its peers or the overall industry outlook.

Comparison to Industry Standards

• This Form 4 filing details an insider stock transaction and does not contain information suitable for comparison to global benchmarks, comparable companies, projects, or results.

Stakeholder Impact

• Shareholders: May interpret the sale as a negative signal, potentially influencing their investment decisions or the stock price.
• Company: Could face questions regarding insider confidence, though the 10b5-1 plan mitigates immediate concerns about reactive selling.

Next Steps

• No specific future actions, events, or milestones are mentioned in this Form 4 filing beyond the reported transaction.

Key Dates

Recommendation

While a significant insider sale by a 10% owner and director could be seen as a negative signal, the transaction was executed under a pre-arranged Rule 10b5-1 plan, suggesting it was not based on new, undisclosed negative information. Investors should 'hold' and monitor future company performance and broader market conditions rather than reacting solely to this planned insider divestment.

Keywords

Levi Strauss, LEVI, Insider Sale, Form 4, Peter E. Haas Jr. Family Fund, Stock Transaction, 10b5-1 Plan, Class A Common Stock, Class B Common Stock