Form 4: Lemonade Officer Sells Shares Under 10b5-1 Plan

Lemonade's Chief Insurance Officer, John Sheldon Peters, reported a pre-planned sale of 3,554 shares of common stock at $81 per share, effective December 10, 2025.

Summary

• John Sheldon Peters, Chief Insurance Officer of Lemonade, Inc. (LMND), reported a sale of company common stock.
• The transaction involved the disposition of 3,554 shares of common stock.
• The shares were sold at a price of $81 per share.
• The transaction date for the sale was December 10, 2025.
• Following this transaction, John Sheldon Peters beneficially owns 70,771 shares of Lemonade, Inc. common stock.
• The sale was executed pursuant to a Rule 10b5-1(c) pre-planned contract, instruction, or written plan for the purchase or sale of equity securities.

Sentiment

Score: 5

Explanation: The filing reports a routine, pre-planned insider stock sale, which is generally considered neutral in sentiment as it is not indicative of new company performance or strategic shifts.

Negatives

• An officer's sale of shares, even if pre-planned, can sometimes be perceived negatively by investors, though the Rule 10b5-1 plan mitigates concerns about opportunistic timing.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This filing is a routine insider transaction report and does not provide information directly related to broader industry trends or competitive landscape within the insurance technology sector.

Stakeholder Impact

• Shareholders: May note the insider sale, but the pre-planned nature (Rule 10b5-1) typically reduces concerns about opportunistic selling based on undisclosed information.

Key Dates

Keywords

Lemonade, LMND, Insider Transaction, Form 4, Stock Sale, Officer, John Peters, Chief Insurance Officer, 10b5-1 Plan