Form 4: Lazydays Director Sells 1,154 Shares Under 10b5-1 Plan

Lazydays Holdings Director James J. Fredlake reported the sale of 1,154 shares of common stock at $0.42 per share, executed under a Rule 10b5-1 plan.

Summary

• James J. Fredlake, a Director of Lazydays Holdings, Inc. (GORV), reported a transaction involving the company's common stock.
• On November 26, 2025, Mr. Fredlake disposed of 1,154 shares of common stock.
• The shares were sold at a price of $0.42 per share.
• This transaction was made pursuant to a contract, instruction, or written plan for the sale of equity securities, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
• Following this transaction, Mr. Fredlake directly owns 0 shares of common stock.
• Mr. Fredlake indirectly beneficially owns 954 shares through the James J. Fredlake Revocable Trust of 2017, where he serves as the trustee and a beneficiary.

Sentiment

Score: 5

Explanation: The transaction is a sale by a director, which can be a minor negative signal. However, the transaction was made pursuant to a Rule 10b5-1 plan, which indicates it was pre-scheduled and not based on new, non-public information, thus mitigating some of the negative sentiment typically associated with insider sales. The very low share price of the transaction might still raise questions.

Negatives

• A director selling shares, even under a pre-arranged 10b5-1 plan, can sometimes be interpreted by the market as a minor negative signal regarding the company's near-term prospects, although the amount is relatively small.
• The sale price of $0.42 per share is very low, which could indicate a significant drop in stock value or a specific tax/estate planning event.

Future Outlook

NA

Industry Context

This filing is a standard insider transaction report and does not provide specific industry context. Insider sales are common and can be driven by various personal financial planning reasons, not necessarily indicative of industry trends. The use of a Rule 10b5-1 plan indicates the transaction was pre-scheduled, mitigating the implication that it was based on new, non-public information.

Related Party Transactions

• The reporting person indirectly holds 954 shares through the James J. Fredlake Revocable Trust of 2017, of which he is the trustee and a beneficiary. This represents a related party holding.

Stakeholder Impact

• Shareholders: May interpret the director's sale as a minor negative signal regarding the company's short-term prospects or valuation, although the 10b5-1 plan suggests it's for personal financial planning rather than a reflection of company performance.

Key Dates

Keywords

Lazydays Holdings, GORV, Insider Sale, Director Stock Sale, Form 4, James J. Fredlake, Common Stock, 10b5-1 Plan