SCHEDULE: FMR LLC Discloses 3.9% Stake in Lamar Advertising

Sentiment:

Beneficial Ownership Report 5 February 2026 1:28 PM

📋All filings for Lamar Advertising Co/new

FMR LLC and Abigail P. Johnson report a 3.9% beneficial ownership stake in Lamar Advertising Co.'s Class A Common Stock as of December 31, 2025.

Summary

FMR LLC and Abigail P. Johnson collectively beneficially own 3,421,312.46 shares of Lamar Advertising Co.'s Class A Common Stock.
This represents 3.9% of the total outstanding Class A Common Stock.
FMR LLC holds sole voting power over 3,284,356.36 shares and sole dispositive power over 3,421,312.46 shares.
Abigail P. Johnson is deemed to beneficially own the same 3,421,312.46 shares with sole dispositive power due to her role as Director, Chairman, and CEO of FMR LLC and her family's controlling interest in FMR LLC.
The filing is an Amendment No. 1 to a Schedule 13G, indicating an update to a previous beneficial ownership report.
The reporting persons certify that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Lamar Advertising Co.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, primarily a regulatory disclosure of passive ownership by a significant institutional investor, FMR LLC, without any new operational or financial information about Lamar Advertising Co.

Positives

FMR LLC, a significant institutional investor, maintains a substantial stake in Lamar Advertising Co., indicating continued confidence in the company.
The filing confirms the passive nature of the investment, suggesting no immediate intent to influence corporate control.

Future Outlook

Industry Context

StockSavvy.ai notes that Lamar Advertising Co. operates in the outdoor advertising industry, a sector sensitive to economic cycles and advertising spend. The continued passive investment by a major institutional player like FMR LLC suggests a stable, long-term view of the company's position within this industry, without indicating any immediate strategic shifts or competitive pressures.

Stakeholder Impact

Shareholders: Provides transparency regarding a significant institutional holder's passive stake, which can offer some stability perception.

Key Dates

Date	Description
2023-01-03	Effective date of Power of Attorney for FMR LLC.
2023-01-26	Effective date of Power of Attorney for Abigail P. Johnson.
2025-12-31	Date of event which requires filing of this statement (reporting period end date).
2026-02-04	Signature date for FMR LLC and Abigail P. Johnson on the Schedule 13G.

Recommendation

hold

This Schedule 13G filing is a routine disclosure of passive beneficial ownership by FMR LLC and Abigail P. Johnson, indicating a stable, non-controlling stake in Lamar Advertising Co. It does not contain new financial performance data, strategic updates, or material changes that would warrant a change in investment thesis. Therefore, a 'hold' recommendation is appropriate, maintaining existing positions based on prior analysis of Lamar's fundamentals and market conditions, as this filing provides no new impetus for buying or selling.

Keywords

Lamar Advertising Co, Lamar Advertising, FMR LLC, Abigail P. Johnson, Schedule 13G, Beneficial Ownership, Class A Common Stock, Institutional Investor, SEC Filing, Passive Investment, Outdoor Advertising

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