Form 4: Kroger Group Vice President Disposes of Shares for Tax Obligations

Megan N. Shaffer, Group Vice President at The Kroger Co., disposed of 117 shares of common stock to cover tax withholding obligations at a price of $72.27 per share.

Summary

• Megan N. Shaffer, Group Vice President of The Kroger Co. (KR), reported a transaction.
• On July 14, 2025, Shaffer disposed of 117 shares of Kroger common stock.
• The disposition was made at a price of $72.27 per share.
• This transaction was a disposition to the issuer to satisfy tax withholding obligations (Transaction Code 'F').
• Following this transaction, Shaffer directly beneficially owns 28,268 shares of Kroger common stock.
• The transaction was made pursuant to a Rule 10b5-1 plan.

Sentiment

Score: 7

Explanation: The transaction is a routine, non-discretionary disposition for tax purposes, which is a neutral event. The executive retains a substantial holding, which is positive for alignment with shareholders. No negative implications are present.

Positives

• The transaction is a routine disposition for tax withholding, indicating the exercise or vesting of equity awards, which is generally a positive for executives.
• The executive continues to hold a significant number of shares (28,268), aligning her interests with shareholders.

Future Outlook

This Form 4 filing does not provide forward-looking statements or guidance regarding the company's future performance or outlook. It solely reports an insider transaction.

Industry Context

This specific Form 4 filing, detailing an insider's disposition of shares for tax purposes, is a routine compliance disclosure and does not provide broader industry context or trends. It reflects standard executive compensation practices within the retail grocery sector.

Comparison to Industry Standards

• The disposition of shares for tax withholding purposes is a common practice across all industries, including retail, when equity awards vest or are exercised.
• It aligns with standard executive compensation and tax compliance procedures observed in companies like Walmart (WMT), Target (TGT), and Albertsons (ACI), where executives frequently engage in similar transactions to cover tax liabilities arising from equity grants.
• The continued significant holding of 28,268 shares by the executive is also consistent with practices aimed at aligning executive and shareholder interests.

Stakeholder Impact

• Shareholders: The transaction is a routine tax-related disposition and does not indicate a change in the executive's confidence in the company. The executive's continued significant shareholding aligns her interests with shareholders.
• Employees, Customers, Suppliers, Creditors: No direct impact on these stakeholders from this specific insider transaction.

Key Dates

Recommendation

Keywords

Kroger, KR, SEC Form 4, Insider Transaction, Stock Disposition, Tax Withholding, Executive Compensation, Megan N. Shaffer, Corporate Governance