Form 4: Kroger Director Reports Scheduled Stock Acquisition and Sale

Kroger Director Clyde R. Moore reported the acquisition of 2,767 shares through a long-term incentive plan and the subsequent sale of 3,810 shares of common stock, both executed under a Rule 10b5-1 plan.

Summary

• Clyde R. Moore, a Director of The Kroger Co. (KR), reported changes in his beneficial ownership of common stock.
• On July 15, 2025, Mr. Moore acquired 2,767 shares of Kroger common stock at a price of $0. These shares were awarded pursuant to a long-term incentive plan of The Kroger Co.
• Following this acquisition, Mr. Moore's beneficial ownership increased to 89,660 shares.
• On July 16, 2025, Mr. Moore disposed of 3,810 shares of Kroger common stock at a price of $71.61 per share.
• After this disposition, Mr. Moore's beneficial ownership stands at 85,850 shares.
• The acquisition transaction on July 15, 2025, was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 6

Explanation: The acquisition of shares through an incentive plan is positive, aligning management interests. The subsequent sale, while reducing insider ownership, is common and likely pre-planned, mitigating negative sentiment.

Positives

• Acquisition of 2,767 shares at $0 price, indicating an award under a long-term incentive plan, which aligns management's interests with shareholders.

Negatives

• Sale of 3,810 shares by a director, which reduces insider ownership, although this was likely a pre-planned transaction.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Changes in insider ownership can influence investor perception, though these transactions appear routine and pre-planned.
• Employees: The long-term incentive plan indicates ongoing compensation strategies for key personnel.

Key Dates

Keywords

Kroger, KR, SEC Form 4, Insider Trading, Stock Transaction, Clyde R. Moore, Director, Equity Compensation, Rule 10b5-1(c)