Form 4: Kraft Heinz Executive Diana Frost Reports Stock Transactions
SEC Form 4
Diana Frost, Global Chief Growth Officer of Kraft Heinz, reports acquisition and disposal of company stock, including shares from restricted stock units and performance share units.
Summary
- Diana Frost, Global Chief Growth Officer of Kraft Heinz, filed a Form 4 detailing changes in beneficial ownership of Kraft Heinz stock.
- On March 1, 2025, Frost acquired 19,255 shares of common stock through restricted stock units scheduled to settle in 2028 and 2029.
- She also acquired 5,785 shares through the Bonus Investment Plan, vesting in 2027 and 2028.
- Additionally, 1,592 shares were acquired through the Bonus Investment Plan at a price of $30.71 per share.
- Frost acquired 718 shares and 5,817 shares related to performance share units granted in 2022, with performance achievement certified at 50%.
- 7,160 shares were withheld to cover tax obligations related to vesting of performance share units and restricted stock units.
- Following these transactions, Frost beneficially owns 72,858 shares of Kraft Heinz common stock.
Sentiment
Score: 5
Explanation: The document is a routine regulatory filing, so the sentiment is neutral.
Future Outlook
The restricted stock units are scheduled to settle in common stock 75% on March 1, 2028, and 25% on March 1, 2029; the restricted stock units award pursuant to the Issuer's Bonus Investment Plan are scheduled to vest 50% on March 1, 2027, and 50% on March 1, 2028.
Industry Context
Form 4 filings are standard practice for company insiders to report their transactions in company stock, providing transparency to investors.
Stakeholder Impact
- The filing provides transparency to shareholders regarding insider transactions.
Key Dates
| Date | Description |
|---|---|
| 03/01/2022 | Date of grant for performance share units, performance period completed and achievement certified at 50%. |
| 03/01/2025 | Date of reported transactions: acquisition of stock through restricted stock units, Bonus Investment Plan, and performance share units; withholding of shares for tax obligations. |
| 03/01/2027 | 50% vesting date for restricted stock units awarded pursuant to the Issuer's Bonus Investment Plan. |
| 03/01/2028 | 75% vesting date for restricted stock units and 50% vesting date for restricted stock units awarded pursuant to the Issuer's Bonus Investment Plan. |
| 03/01/2029 | 25% vesting date for restricted stock units. |
| 03/04/2025 | Date of signature on the Form 4 filing. |
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