Form 4: Kraft Heinz Executive Diana Frost Reports Changes in Beneficial Ownership

Diana Frost, Global Chief Growth Officer of Kraft Heinz, reports acquisition and disposal of company stock and derivative securities related to restricted stock units and performance share units.

Summary

• On March 1, 2024, Diana Frost, Global Chief Growth Officer of Kraft Heinz, reported changes in beneficial ownership of Kraft Heinz Co [KHC] stock.
• Frost acquired 12,472 shares of common stock related to restricted stock units scheduled to settle in stock 75% on March 1, 2027, and 25% on March 1, 2028.
• An additional 9,038 shares were acquired related to restricted stock units awarded pursuant to the Issuer's Bonus Investment Plan, scheduled to settle 100% on March 1, 2027.
• 2,486 shares of common stock were issued pursuant to the compensation committee approved Issuer's Bonus Investment Plan at a price of $35.13.
• 1,240 shares were earned under performance share units granted on March 1, 2021, vesting and settling in stock on March 1, 2024.
• 1,419 shares were disposed of to satisfy tax withholding obligations related to the vesting of performance share units and restricted stock units at a price of $35.13.
• Following these transactions, Frost beneficially owns 44,857 shares of Kraft Heinz common stock directly.

Sentiment

Score: 7

Explanation: The sentiment is neutral to slightly positive. The transactions reflect standard executive compensation practices and alignment with company performance, with no alarming disposals.

Positives

• The acquisition of shares through restricted stock units and the Bonus Investment Plan indicates a long-term commitment to the company's success by the executive.
• The vesting of performance share units suggests that performance goals were met, which is a positive indicator for the company's performance.

Negatives

• The disposal of 1,419 shares to cover tax obligations, while a normal occurrence, slightly reduces the executive's overall stake in the company.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the trading activities of company insiders. This filing indicates the executive's compensation structure and alignment with shareholder interests through equity ownership.

Stakeholder Impact

• The filing provides transparency to shareholders regarding executive compensation and ownership.

Key Dates