Form 4: Kohl's Executive Fred Hand Acquires Shares via PSUs

Kohl's Sr. EVP, Director of Stores, Fred Hand, acquired 12,073 shares of common stock through performance share unit settlement and disposed of 2,933 shares for tax obligations.

Summary

• Fred Hand, Senior Executive Vice President and Director of Stores at Kohl's Corp (KSS), reported changes in his beneficial ownership.
• On March 19, 2026, Hand acquired 12,073 shares of Kohl's Common Stock at a price of $0 per share.
• These shares were acquired in settlement of performance share units (PSUs) received under the Company's Long-Term Compensation Plan.
• Concurrently, Hand disposed of 2,933 shares of Common Stock at a price of $12.03 per share.
• This disposition was to satisfy tax withholding obligations related to the shares acquired from the PSU settlement.
• Following these transactions, Hand's direct beneficial ownership stands at 260,296 shares, which includes 153,325 unvested restricted stock units.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this as a moderately positive event. While the acquisition stems from compensation rather than an open-market purchase, it still represents an increase in the executive's direct ownership, which generally aligns management incentives with shareholder interests. The disposition for tax is a standard, neutral event.

Positives

• The acquisition of 12,073 shares, even through performance share unit settlement, increases the executive's direct stake in the company, aligning his interests with shareholders.

Negatives

• The disposition of 2,933 shares was solely for tax withholding purposes, which is a standard procedure and not indicative of a negative outlook or discretionary sale by the executive.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transaction reports like this Form 4 are routine disclosures for publicly traded companies. While not directly indicative of broader industry trends, they provide transparency into executive compensation and ownership changes. The settlement of performance share units is a common component of executive long-term incentive plans across the retail sector, designed to align management performance with shareholder value over time.

Stakeholder Impact

• Shareholders: The increase in executive ownership, even through compensation, can be seen as a positive signal of alignment between management and shareholder interests.
• Employees: No direct impact on general employees is indicated by this filing.

Key Dates

Keywords

Kohl's, KSS, Fred Hand, Insider Transaction, Form 4, Performance Share Units, Executive Compensation, Stock Acquisition