Form 4: Kohl's Chief People Officer Reports Stock Transactions
Insider Transaction Report
Kohl's Senior EVP, Chief People Officer Mari Steinmetz, reported recent stock acquisitions from dividend equivalents and dispositions for tax obligations and a pre-planned sale.
Summary
- Mari Steinmetz, Senior EVP, Chief People Officer of Kohl's Corp (KSS), reported several transactions involving common stock.
- On March 28, 2026, 84 shares were acquired as dividend equivalents on vested restricted stock units.
- On March 28, 2026, 111 shares were disposed of at $12.46 per share to satisfy tax withholding obligations related to restricted stock unit vesting and dividend equivalents.
- On March 29, 2026, 73 shares were acquired as dividend equivalents on vested restricted stock units.
- On March 29, 2026, 90 shares were disposed of at $12.46 per share to satisfy tax withholding obligations related to restricted stock unit vesting and dividend equivalents.
- On March 30, 2026, 606 shares were sold at $12.33 per share, executed automatically under a Rule 10b5-1 trading plan adopted on November 26, 2025.
- Following these transactions, Mari Steinmetz beneficially owns 216,613 shares, which includes 198,069 unvested restricted stock units.
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as a neutral filing. The transactions are routine, involving dividend equivalents, tax withholdings, and a pre-planned sale under a 10b5-1 plan, which typically do not indicate a change in management's outlook on the company.
Positives
- Acquisition of 84 shares and 73 shares representing dividend equivalent amounts on vested restricted stock units.
Negatives
- Sale of 606 shares, although executed under a pre-planned Rule 10b5-1 trading plan.
Industry Context
StockSavvy.ai notes that routine insider transactions, especially those executed under pre-arranged 10b5-1 plans, are common and generally do not signal significant shifts in company strategy or performance. The tax-related dispositions are also standard practice for equity compensation.
Stakeholder Impact
- Shareholders: The sale of a small number of shares by a senior executive, particularly under a 10b5-1 plan, is unlikely to have a significant impact on the broader shareholder base or the company's stock price.
Key Dates
| Date | Description |
|---|---|
| 2025-11-26 | Date Rule 10b5-1 trading plan was adopted by the reporting person. |
| 2026-03-28 | Transaction date for acquisition of 84 shares and disposition of 111 shares. |
| 2026-03-29 | Transaction date for acquisition of 73 shares and disposition of 90 shares. |
| 2026-03-30 | Transaction date for disposition of 606 shares. |
| 2026-03-31 | Signature date of the reporting person's power of attorney. |
Recommendation
holdThe filing details routine insider transactions, including acquisitions from dividend equivalents, dispositions for tax obligations, and a pre-scheduled sale under a 10b5-1 plan. These types of transactions are generally not indicative of a change in the company's fundamental prospects or management's confidence, thus a 'hold' recommendation is appropriate as there is no new information to warrant a change in investment thesis.
Keywords
Kohl's, KSS, Mari Steinmetz, Insider Trading, Form 4, Stock Transaction, Rule 10b5-1, Restricted Stock Units, Dividend Equivalents
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