Form 4: Klaviyo President Stephen Rowland Executes Stock Transactions Under 10b5-1 Plan

Klaviyo's President, Stephen Rowland, acquired and sold shares of Series A Common Stock, and acquired Series B Common Stock, under a pre-arranged 10b5-1 trading plan.

Summary

• Stephen Rowland, President of Klaviyo, Inc., engaged in transactions involving the company's stock on January 15, 2025.
• He acquired 78,154 shares of Series A Common Stock through conversion of Series B Common Stock.
• He also sold 4,536 shares of Series A Common Stock at a weighted average price of $40.04 per share, with prices ranging from $39.53 to $40.48.
• These transactions were executed under a Rule 10b5-1 trading plan adopted on March 6, 2024.
• Following these transactions, Mr. Rowland beneficially owns 260,403 shares of Series A Common Stock and 564,432 unvested RSUs representing Series B Common Stock.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing detailing stock transactions by an executive. It doesn't indicate any positive or negative sentiment, but rather a standard process.

Industry Context

This filing is a routine disclosure of insider trading activity, which is common for publicly traded companies. The use of a 10b5-1 plan indicates a pre-planned strategy for stock transactions.

Comparison to Industry Standards

• Form 4 filings are standard practice for publicly traded companies in the US, and are required by the SEC to ensure transparency of insider trading.
• The use of a 10b5-1 trading plan is a common method for executives to sell shares without being accused of trading on inside information, similar to practices at companies like Salesforce, Adobe, and Workday.

Stakeholder Impact

• The transactions may have a minor impact on the stock price, but are unlikely to significantly affect shareholders due to the pre-planned nature of the trades.

Key Dates

Keywords

Klaviyo, stock transactions, Form 4, insider trading, Rule 10b5-1, Stephen Rowland, Series A Common Stock, Series B Common Stock, RSUs