Form 4: Klaviyo President Stephen Eric Rowland Sells Shares Under 10b5-1 Trading Plan

Stephen Eric Rowland, President of Klaviyo, Inc., sold 7,060 shares of Series A Common Stock at an average price of $26.66 on April 15, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• On April 15, 2025, Stephen Eric Rowland, the President of Klaviyo, Inc., sold 7,060 shares of Series A Common Stock.
• The sale was executed at a weighted average price of $26.66 per share, with individual transactions ranging from $26.45 to $27.00.
• These transactions were conducted under a Rule 10b5-1 trading plan adopted on November 22, 2024.
• Following the reported transaction, Rowland beneficially owns 447,310 shares, including 86,255 shares of Series A Common Stock and 361,055 unvested restricted stock units.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to an insider stock sale under a pre-arranged trading plan. It doesn't inherently indicate positive or negative sentiment, as it's a routine transaction.

Industry Context

Sales by company presidents are common and are often pre-planned to avoid insider trading accusations. The use of a 10b5-1 trading plan allows insiders to sell shares at predetermined times and prices.

Comparison to Industry Standards

• Sales by executives are a normal part of compensation and portfolio management.
• The use of 10b5-1 plans is a common practice among public company executives to ensure compliance with insider trading laws.
• Comparing Rowland's sales to those of executives at similar companies like Braze or Salesforce would provide a better understanding of the magnitude of the transaction.

Stakeholder Impact

• The sale of shares by a company president could be perceived negatively by some investors, but the existence of a 10b5-1 plan mitigates this concern.

Key Dates

Keywords

Klaviyo, Stephen Eric Rowland, Form 4, Series A Common Stock, 10b5-1 trading plan, insider trading, stock sale