Form 4: Klaviyo President Stephen Eric Rowland Sells Shares Under 10b5-1 Trading Plan

Klaviyo's President, Stephen Eric Rowland, executed multiple sales of Series A Common Stock under a pre-arranged 10b5-1 trading plan.

Summary

• Stephen Eric Rowland, President of Klaviyo, Inc., sold shares of Series A Common Stock on March 7, 2025.
• The sales were executed under a Rule 10b5-1 trading plan adopted on November 22, 2024.
• A total of 4,880 shares were sold at a weighted average price of $37.18, with prices ranging from $36.61 to $37.60 per share.
• An additional 5,528 shares were sold at a weighted average price of $36, with prices ranging from $35.63 to $36.59 per share.
• Further sales included 11,699 shares at a weighted average price of $34.83 (ranging from $34.57 to $35.56) and 14,603 shares at a weighted average price of $34.24 (ranging from $33.89 to $34.56).
• Following these transactions, Rowland directly owns 246,254 shares, including 93,315 shares of Series A Common Stock and 152,939 unvested restricted stock units.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, indicating routine stock sales by an executive under a pre-arranged trading plan. It doesn't inherently convey positive or negative sentiment.

Industry Context

Executive stock sales are a common occurrence, especially under pre-arranged trading plans like Rule 10b5-1, which allows insiders to sell shares at predetermined times to avoid accusations of trading on inside information. The market typically views these sales in the context of the executive's overall holdings and the company's performance.

Comparison to Industry Standards

• Comparing Rowland's transactions to similar filings from executives at comparable SaaS companies like HubSpot, Salesforce, or Adobe would provide context.
• For example, if executives at these companies are also selling shares under 10b5-1 plans, it could indicate a broader trend of insider diversification.
• Analyzing the size and frequency of these sales relative to Rowland's total holdings and Klaviyo's market capitalization would also be informative.

Stakeholder Impact

• The stock sales could have a minor impact on shareholders if they perceive it as a lack of confidence by the executive, although sales under 10b5-1 plans are generally viewed as routine.
• The impact on employees, customers, suppliers, and creditors is likely to be negligible.

Key Dates