Form 4: Klaviyo President Stephen Eric Rowland Sells Shares Under 10b5-1 Plan

Stephen Eric Rowland, President of Klaviyo, Inc., sold 7,079 shares of Series A Common Stock at an average price of $31.56 on July 15, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Stephen Eric Rowland, President of Klaviyo, Inc., executed a sale of 7,079 shares of Series A Common Stock on July 15, 2025.
• The sale was conducted under a Rule 10b5-1 trading plan adopted on November 22, 2024.
• The shares were sold at a weighted average price of $31.56, with individual transaction prices ranging from $31.22 to $31.96.
• Following the transaction, Rowland directly owns 435,845 shares, including 100,542 shares of Series A Common Stock and 335,303 unvested restricted stock units.

Sentiment

Score: 5

Explanation: Neutral. The filing reports a routine transaction under a pre-arranged trading plan.

Positives

• The sale was executed under a pre-arranged 10b5-1 trading plan, indicating it was planned well in advance and not based on immediate market sentiment.
• Continued direct ownership of 435,845 shares demonstrates ongoing investment in the company.

Negatives

• Sale of 7,079 shares may be perceived negatively by some investors, although it is part of a pre-planned strategy.

Risks

• Potential for negative market perception due to the sale of shares by a company executive, even if pre-planned.

Future Outlook

The filing does not contain forward-looking statements or guidance.

Industry Context

Sales by company executives are a common occurrence in publicly traded companies and are often pre-planned through Rule 10b5-1 trading plans to avoid insider trading accusations. The impact on the stock price depends on the size of the sale and the market's perception of the company's prospects.

Stakeholder Impact

• Shareholders: Potential minor negative sentiment due to the sale, but likely mitigated by the pre-planned nature of the transaction.
• Employees: No direct impact.

Key Dates

Keywords

Klaviyo, Stephen Eric Rowland, Series A Common Stock, Rule 10b5-1 trading plan, SEC Form 4, Executive Stock Sale