Form 4: Klaviyo President Stephen Eric Rowland Executes Stock Sales Under 10b5-1 Plan
SEC Form 4 Filing
Klaviyo's President, Stephen Eric Rowland, sold a portion of his Series A Common Stock holdings on December 16, 2024, under a pre-arranged 10b5-1 trading plan.
Summary
- Stephen Eric Rowland, President of Klaviyo, Inc., executed multiple transactions involving the company's stock on December 16, 2024.
- These transactions included the acquisition of 4,536 shares of Series A Common Stock through the conversion of Series B Common Stock.
- Mr. Rowland also sold 4,536 shares of Series A Common Stock in multiple transactions at weighted average prices of $41.42, $40.13 and $39.49.
- The sales were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on March 6, 2024.
- Following these transactions, Mr. Rowland directly owns 186,785 shares of Series A Common Stock, which includes unvested restricted stock units (RSUs).
Sentiment
Score: 5
Explanation: The document is a routine SEC filing for insider transactions and does not indicate any positive or negative sentiment. It is a neutral event.
Industry Context
This is a routine filing for insider transactions and is common for executives who have pre-arranged trading plans. It does not indicate any specific trend in the industry.
Comparison to Industry Standards
- The use of 10b5-1 trading plans is a common practice among executives at publicly traded companies to avoid accusations of insider trading.
- The reported transactions are typical for executives managing their personal portfolios and do not indicate any unusual activity compared to similar filings from other companies.
Stakeholder Impact
- The stock sales by a company executive may have a minor impact on investor sentiment, but the transactions were pre-planned and are not indicative of any change in the company's outlook.
Key Dates
| Date | Description |
|---|---|
| 2024-03-06 | Date the Rule 10b5-1 trading plan was adopted by the Reporting Person. |
| 2024-12-16 | Date of the stock transactions reported in the filing. |
| 2024-12-18 | Date the Form 4 was signed. |
Keywords
Klaviyo, Stock Sale, Form 4, Insider Trading, Rule 10b5-1, Stephen Eric Rowland, Series A Common Stock, Series B Common Stock, Restricted Stock Units, Executive Compensation
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