Form 4: Klaviyo President Stephen Eric Rowland Executes Stock Sales and Conversions Under 10b5-1 Plan

Klaviyo's President, Stephen Eric Rowland, executed multiple transactions involving the sale and conversion of Series A and Series B Common Stock, including those under a pre-arranged 10b5-1 trading plan.

Summary

• Stephen Eric Rowland, President of Klaviyo, Inc., filed a Form 4 detailing changes in beneficial ownership.
• The transactions occurred on May 15 and 16, 2025.
• Rowland sold Series A Common Stock at weighted average prices ranging from $33.89 to $35.49 per share.
• He also converted Series B Common Stock into Series A Common Stock in connection with tax withholding obligations related to the vesting and settlement of restricted stock units (RSUs).
• Shares of Series A Common Stock were withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting and settlement of RSUs.
• These transactions were executed under a Rule 10b5-1 trading plan adopted on November 22, 2024.

Sentiment

Score: 6

Explanation: The document is a routine regulatory filing detailing stock transactions by a company executive. The use of a 10b5-1 plan suggests pre-planned and orderly transactions, which is generally neutral. The sentiment is therefore moderately neutral.

Industry Context

Form 4 filings are standard practice for corporate insiders and provide transparency into their trading activities. The use of a 10b5-1 plan suggests pre-planned and orderly transactions.

Stakeholder Impact

• The transactions may have a minor impact on shareholders due to the change in ownership, but the pre-planned nature of the sales mitigates potential concerns.

Key Dates

Keywords

Form 4, Beneficial Ownership, Klaviyo, KVYO, Stephen Eric Rowland, Stock Sale, Series A Common Stock, Series B Common Stock, Rule 10b5-1, RSUs, Tax Withholding