Form 4: Klaviyo President Sells Shares Under Pre-Arranged 10b5-1 Trading Plan

Klaviyo, Inc. President Stephen Eric Rowland reported the sale of 7,079 shares of Series A Common Stock on June 16, 2025, executed under a pre-existing Rule 10b5-1 trading plan.

Summary

• Stephen Eric Rowland, President of Klaviyo, Inc., sold a total of 7,079 shares of the company's Series A Common Stock.
• The sales occurred on June 16, 2025.
• One transaction involved the sale of 6,779 shares at a weighted average price of $34.59 per share, with prices ranging from $33.93 to $34.92.
• A second transaction involved the sale of 300 shares at a weighted average price of $33.82 per share, with prices ranging from $33.81 to $33.85.
• These transactions were conducted pursuant to a Rule 10b5-1 trading plan adopted by Mr. Rowland on November 22, 2024.
• Following these sales, Mr. Rowland directly beneficially owns 442,924 shares, which includes 107,621 shares of Series A Common Stock and 335,303 unvested restricted stock units.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While insider selling can sometimes be viewed negatively, the fact that it was conducted under a pre-arranged Rule 10b5-1 plan significantly mitigates any negative implications, suggesting routine financial planning rather than a lack of confidence in the company's future.

Positives

• The sales were conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled transaction for personal financial management rather than a reaction to new negative company information.

Negatives

• Insider selling, even under a 10b5-1 plan, can sometimes be perceived as a slight negative signal regarding management's confidence, though this is often mitigated by the pre-planned nature.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: The sale of a relatively small portion of an executive's holdings under a 10b5-1 plan is unlikely to have a significant direct impact on other shareholders, as it's a pre-planned personal financial event. It might lead to a very minor, temporary perception shift, but generally, it's considered routine.

Key Dates

Recommendation

Keywords

Klaviyo, KVYO, SEC Form 4, Insider Trading, Stock Sale, Stephen Eric Rowland, Rule 10b5-1, Common Stock, Officer Transaction, President