Form 4: Klaviyo Chief Legal Officer Sells Shares Under 10b5-1 Plan

Klaviyo's Chief Legal Officer, Landon Edmond, sold 14,366 shares of Series A Common Stock for a weighted average price of $20.15 per share under a pre-arranged 10b5-1 trading plan.

Summary

• Landon Edmond, Chief Legal Officer of Klaviyo, Inc. (KVYO), reported a sale of Series A Common Stock.
• The transaction involved the disposition of 14,366 shares of Series A Common Stock.
• The shares were sold on March 12, 2026, at a weighted average price of $20.15 per share.
• The sales occurred in multiple transactions with prices ranging from $20.00 to $20.45 per share.
• This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Edmond on August 21, 2025.
• Following the reported transaction, Mr. Edmond beneficially owns 312,362 shares, consisting of 83,955 shares of Series A Common Stock and 228,407 unvested restricted stock units.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. While it's an insider sale, the execution under a pre-arranged 10b5-1 plan mitigates concerns about opportunistic selling, making it a routine transaction for executive compensation and personal financial management.

Positives

• The transaction was conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled sale for diversification or liquidity purposes rather than a reaction to immediate, non-public company news.

Negatives

• The transaction represents a reduction in the direct beneficial ownership of Series A Common Stock by a key executive.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

StockSavvy.ai notes that routine insider sales executed under Rule 10b5-1 trading plans are common for executives to manage personal finances, diversify portfolios, and exercise stock options or restricted stock units. Such pre-arranged sales generally carry less negative signaling than unscheduled, opportunistic sales, as they are set up in advance when the insider is not in possession of material non-public information.

Stakeholder Impact

• Shareholders: The sale represents a minor dilution and a reduction in direct insider ownership, though the impact is mitigated by the 10b5-1 plan.

Key Dates

Keywords

Klaviyo, KVYO, Insider Trading, Form 4, Stock Sale, Landon Edmond, Chief Legal Officer, 10b5-1 Plan, Series A Common Stock