Form 4: Klaviyo CFO Executes Pre-Planned Stock Sale and Conversion

Klaviyo, Inc.'s Chief Financial Officer, Amanda Whalen, reported the conversion of Series B common stock to Series A and the subsequent sale of Series A shares totaling $501,990.00, all under a pre-arranged 10b5-1 trading plan.

Summary

• Klaviyo, Inc. (KVYO) Chief Financial Officer, Amanda Whalen, filed a Form 4 detailing recent stock transactions.
• On June 13, 2025, Ms. Whalen converted 11,204 shares of Series B Common Stock into an equal number of Series A Common Stock.
• Following the conversion, Ms. Whalen sold 15,000 shares of Series A Common Stock at a weighted average price of $33.47 per share.
• The sale price ranged from $33.14 to $33.92 per share.
• The total value of the Series A Common Stock sold was approximately $501,990.00 (15,000 shares * $33.47/share).
• Both the conversion and the sale were executed pursuant to a Rule 10b5-1 trading plan adopted by Ms. Whalen on August 16, 2024.
• After these transactions, Ms. Whalen beneficially owns 517,831 shares of Series A Common Stock directly, which includes 34,799 shares of Series A Common Stock and 483,032 unvested restricted stock units (RSUs) convertible into Series A Common Stock.
• Additionally, Ms. Whalen beneficially owns 464,193 shares of Series B Common Stock directly, consisting of 204,818 shares of Series B Common Stock and 259,375 unvested RSUs convertible into Series B Common Stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral. This is a routine insider transaction executed under a pre-planned 10b5-1 trading plan, which is a common practice for executives to manage their equity holdings and personal finances. It does not inherently signal positive or negative company performance.

Positives

• The transactions were conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled and transparent approach to insider stock sales, which can mitigate concerns about opportunistic selling.
• The conversion of Series B to Series A common stock demonstrates the flexibility of the company's share structure for executive liquidity.

Negatives

• The sale of 15,000 shares by a Chief Financial Officer, while pre-planned, represents a reduction in direct equity holdings by a key executive.

Risks

• While executed under a 10b5-1 plan, insider sales can sometimes be misinterpreted by the market, potentially leading to negative sentiment if not fully understood as a pre-planned liquidity event rather than a reflection of management's view on future company performance.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing is a routine insider transaction report and does not provide broader industry context or trends. It reflects an individual executive's pre-planned liquidity management.

Stakeholder Impact

• Shareholders: The sale represents a minor dilution of outstanding shares and a reduction in the CFO's direct equity stake, though it was pre-planned. The transparency of the 10b5-1 plan helps manage market perception.

Key Dates

Keywords

Klaviyo, KVYO, Form 4, Insider Trading, Stock Sale, CFO, Amanda Whalen, 10b5-1 Plan, Common Stock, Restricted Stock Units, Equity Conversion