Form 4: Klaviyo CFO Amanda Whalen Executes Stock Sales Under 10b5-1 Plan

Amanda Whalen, CFO of Klaviyo, Inc., reports the sale of Series A Common Stock under a pre-arranged 10b5-1 trading plan.

Summary

• On April 11, 2025, Amanda Whalen, the Chief Financial Officer of Klaviyo, Inc., reported transactions involving the company's Series A Common Stock.
• Whalen sold 11,600 shares of Series A Common Stock at a price of $26.85 per share and 3,400 shares at a weighted average price ranging from $25.96 to $26.31.
• These transactions were executed under a Rule 10b5-1 trading plan adopted on August 16, 2024.
• Following these transactions, Whalen directly owns 553,943 shares of Series A Common Stock and indirectly owns 504,910 shares of Series B Common Stock.
• The reported direct ownership includes 26,911 shares of Series A Common Stock and 527,032 unvested restricted stock units (RSUs).
• The reported indirect ownership includes 170,535 shares of Series B Common Stock and 334,375 unvested RSUs.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports routine stock sales under a pre-arranged plan. It doesn't inherently indicate positive or negative sentiment about the company's performance.

Industry Context

This filing is a routine disclosure of insider transactions, which are common among publicly traded companies. Investors often monitor these filings to gauge management's sentiment and confidence in the company's future prospects. The use of a 10b5-1 trading plan suggests that these sales were pre-planned and not based on any specific non-public information.

Comparison to Industry Standards

• Insider trading activity is a common occurrence in publicly listed companies.
• Companies like Snowflake, Datadog, and HubSpot also see regular Form 4 filings from their executives.
• The use of 10b5-1 plans is a standard practice to avoid accusations of trading on inside information, aligning with industry best practices for compliance and transparency.

Stakeholder Impact

• The stock sales by a key executive could be perceived negatively by some shareholders, potentially leading to slight downward pressure on the stock price in the short term.
• However, the existence of a 10b5-1 plan mitigates concerns about insider trading based on non-public information.

Key Dates

Keywords

Form 4, Klaviyo, KVYO, Amanda Whalen, CFO, Series A Common Stock, Series B Common Stock, 10b5-1 trading plan, insider trading, restricted stock units, RSUs