Form 4: Director Susan St. Ledger Sells Klaviyo Shares

Klaviyo Director Susan St. Ledger executed a planned sale of 9,334 shares of Series A Common Stock.

Summary

• Director Susan St. Ledger converted 9,334 shares of Series B Common Stock into Series A Common Stock.
• Following the conversion, the director sold 9,334 shares of Series A Common Stock at a price of $14.27 per share.
• The transactions were conducted pursuant to a Rule 10b5-1 trading plan adopted on June 11, 2025.
• Post-transaction, the director retains 10,939 shares of Series A Common Stock and 50,166 shares of Series B Common Stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was executed under a pre-existing, automated trading plan.

Positives

• The transaction was pre-planned under a Rule 10b5-1 trading plan, indicating the sale was not based on non-public information.

Negatives

• Insider selling can sometimes be perceived by the market as a lack of confidence in near-term stock performance.

Risks

• Future share price volatility could impact the value of remaining holdings.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling under 10b5-1 plans is a standard corporate governance practice and typically does not signal a change in company fundamentals.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for executives and directors to manage equity holdings while avoiding potential insider trading concerns.

Stakeholder Impact

• Minimal impact expected as the transaction was pre-planned and represents a small portion of the director's total holdings.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Klaviyo, KVYO, Insider Trading, Form 4, Director Sale, Rule 10b5-1