Form 4: Keurig Dr Pepper Inc. Executive Sells 12,000 Shares Under 10b5-1 Trading Plan

Mary Beth DeNooyer, Chief Human Resources Officer of Keurig Dr Pepper Inc., sold 12,000 shares of common stock on April 1, 2025, at an average price of $34.78, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• On April 1, 2025, Mary Beth DeNooyer, the Chief Human Resources Officer of Keurig Dr Pepper Inc., sold 12,000 shares of the company's common stock.
• The sale was executed at a weighted average price of $34.78 per share.
• The transactions occurred at prices ranging from $34.43 to $35.12.
• The sale was conducted under a Rule 10b5-1 trading plan adopted on November 1, 2024.
• Following the transaction, DeNooyer directly owns 166,511 shares of Keurig Dr Pepper Inc.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine stock sale under a pre-arranged trading plan. It doesn't inherently indicate positive or negative performance for the company.

Industry Context

Executive stock sales are a common occurrence and are often pre-planned to avoid accusations of insider trading. The use of a 10b5-1 trading plan allows insiders to sell shares at predetermined times and prices.

Stakeholder Impact

• The sale of shares by an executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates

Keywords

Keurig Dr Pepper Inc., KDP, Mary Beth DeNooyer, Chief Human Resources Officer, Form 4, Stock Sale, Rule 10b5-1 Trading Plan, Insider Trading