Form 4: Keurig Dr Pepper Inc. Executive DeNooyer Reports Stock Transactions

Mary Beth DeNooyer, Chief Human Resources Officer at Keurig Dr Pepper Inc., reports the vesting and conversion of restricted stock units into common stock, along with a transaction to cover tax obligations.

Summary

• On March 12, 2025, Mary Beth DeNooyer, Chief Human Resources Officer of Keurig Dr Pepper Inc., had restricted stock units (RSUs) vest and convert into 6,090 shares of common stock.
• These RSUs converted on a one-for-one basis.
• Additionally, 3,116 shares were withheld to cover applicable taxes upon the vesting of the RSUs at a price of $32.81 per share.
• Following these transactions, DeNooyer directly owns 190,511 shares of Keurig Dr Pepper Inc. common stock.
• The RSUs were granted on March 12, 2020, and vested in three installments: 60% on March 12, 2023, 20% on March 12, 2024, and the final 20% on March 12, 2025.

Sentiment

Score: 5

Explanation: This is a neutral filing, simply reporting required insider transactions. It doesn't inherently indicate positive or negative sentiment about the company's performance.

Industry Context

This filing is a routine disclosure of insider transactions, which are common for executives who receive stock-based compensation. It provides transparency into the trading activities of company insiders.

Comparison to Industry Standards

• Stock-based compensation is a common practice among publicly traded companies like Keurig Dr Pepper, Coca-Cola (KO), and PepsiCo (PEP).
• These companies use RSUs and stock options to align executive incentives with shareholder value.
• The vesting schedules and tax withholding practices are generally consistent across the industry.

Stakeholder Impact

• The transaction has a minor impact on shareholders as it involves the issuance of shares related to existing compensation plans.
• Employees may be interested in the stock transactions of key executives as an indicator of company confidence.

Key Dates