Form 4: Keurig Dr Pepper Executive Mary Beth DeNooyer Reports Stock Transactions
SEC Form 4 Filing
Mary Beth DeNooyer, Chief Human Resources Officer at Keurig Dr Pepper, reports the vesting of restricted stock units, subsequent sale of shares, and shares withheld for tax obligations.
Summary
- On March 3, 2025, Mary Beth DeNooyer, Chief Human Resources Officer of Keurig Dr Pepper, executed several transactions involving the company's stock.
- 10,879 Restricted Stock Units (RSUs) converted into common stock, and 4,572 RSUs converted into common stock.
- 5,358 shares were withheld for payment of applicable taxes upon vesting of RSUs at a price of $34.13.
- 2,252 shares were withheld for payment of applicable taxes upon vesting of RSUs at a price of $34.13.
- On March 4, 2025, DeNooyer sold 12,000 shares of common stock at a weighted average price of $34.05 per share, pursuant to a Rule 10b5-1 trading plan.
- Following these transactions, DeNooyer directly owns 187,537 shares of Keurig Dr Pepper common stock.
- The sales were executed under a pre-arranged trading plan adopted on November 1, 2024.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the document simply reports stock transactions by an executive, which is a routine occurrence. The transactions are part of a pre-arranged trading plan and vesting schedule.
Future Outlook
The reporting person has a pre-arranged trading plan (Rule 10b5-1) in place, suggesting continued transactions in the future.
Industry Context
Form 4 filings are standard practice for reporting insider transactions, providing transparency to investors regarding the buying and selling activities of company executives and directors.
Comparison to Industry Standards
- Comparing DeNooyer's transactions to those of other executives in similar roles at comparable companies (e.g., Coca-Cola, PepsiCo) would provide context on the scale and frequency of her stock activity.
- The use of a 10b5-1 trading plan is a common practice among corporate executives to avoid accusations of insider trading, aligning with industry standards for ethical trading practices.
Stakeholder Impact
- The transactions may have a minor impact on shareholders due to the increased volume of shares being traded.
- The vesting of RSUs and subsequent sale of shares could be perceived as a positive sign by some investors, indicating confidence in the company's future performance.
Key Dates
| Date | Description |
|---|---|
| 2021-03-03 | RSUs were granted on March 3, 2021 and vest in three installments as follows: 60% on March 3, 2024; 20% on March 3, 2025, and 20% on March 3, 2026. |
| 2022-03-02 | RSUs were granted on March 2, 2022 and vest in three installments as follows: 60% on March 2, 2025; 20% on March 2, 2026, and 20% on March 2, 2027. |
| 2024-11-01 | Rule 10b5-1 trading plan adopted by the reporting person. |
| 2025-03-03 | Date of earliest transaction; RSUs converted to common stock; shares withheld for taxes. |
| 2025-03-04 | Sale of 12,000 shares of common stock. |
| 2025-03-05 | Date of Form 4 filing. |
| 2025-03-02 | 60% of the RSUs vested on March 3, 2025, the first trading day following March 2, 2025. |
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