Form 4: Keurig Dr Pepper Chief HR Officer Sells 12,000 Shares Under Pre-Arranged Plan

Keurig Dr Pepper's Chief Human Resources Officer, Mary Beth DeNooyer, sold 12,000 shares of common stock for a weighted average price of $33.66 per share, reducing her direct beneficial ownership to 82,511 shares.

Summary

• Mary Beth DeNooyer, the Chief Human Resources Officer of Keurig Dr Pepper Inc. (KDP), reported a sale of company common stock.
• The transaction involved the disposition of 12,000 shares of common stock on July 17, 2025.
• The shares were sold at a weighted average price of $33.66 per share, with individual sale prices ranging from $33.22 to $33.84.
• Following this transaction, Mary Beth DeNooyer directly beneficially owns 82,511 shares of Keurig Dr Pepper common stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by the reporting person on November 1, 2024.

Sentiment

Score: 5

Explanation: The document reports a routine insider stock sale executed under a pre-arranged Rule 10b5-1 plan, which is generally considered neutral in terms of company sentiment as it's for personal financial planning rather than a reaction to new company developments.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, indicating it was a pre-scheduled transaction for personal financial planning rather than a discretionary sale based on new, undisclosed information.

Negatives

• The transaction represents a reduction in direct beneficial ownership by a key executive, which can sometimes be perceived as a minor negative signal, although mitigated by the pre-planned nature of the sale.

Risks

• While mitigated by the Rule 10b5-1 plan, any insider selling can carry a perception risk that executives are divesting due to internal concerns, though this is less likely with a pre-scheduled plan.

Future Outlook

NA

Industry Context

This Form 4 filing details a routine insider stock transaction and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is a pre-planned, relatively small insider sale for a company of this size, unlikely to significantly affect share price or company strategy.
• Employees, Customers, Suppliers, Creditors: No direct impact from this insider stock transaction.

Next Steps

• The reporting person undertakes to provide full information regarding the number of shares sold at each separate price upon request to the Company, any security holder, or the SEC.

Key Dates

Keywords

Keurig Dr Pepper, KDP, Form 4, Insider Trading, Stock Sale, Executive Compensation, Rule 10b5-1, Mary Beth DeNooyer