Form 4: JFrog Director Frederic Simon Sells Shares Under 10b5-1 Trading Plan

Director Frederic Simon of JFrog Ltd. sold shares worth approximately $1.4 million under a pre-arranged 10b5-1 trading plan.

Summary

• On May 13, 2025, Frederic Simon, a director of JFrog Ltd., sold a total of 35,000 ordinary shares.
• The sales were executed in multiple transactions at weighted average prices of $40.79, $41.70, and $42.29 per share.
• These sales were conducted under a Rule 10b5-1 trading plan adopted on August 12, 2024.
• Following these transactions, Frederic Simon still beneficially owns 4,304,432 ordinary shares.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the filing simply reports the sale of shares under a pre-arranged trading plan, which is a common practice. There is no indication of positive or negative sentiment towards the company's prospects.

Industry Context

Sales by company insiders are a common occurrence and are often viewed in the context of pre-arranged trading plans, diversification, or personal financial management.

Stakeholder Impact

• The share sales may have a minor impact on shareholders, potentially creating slight downward pressure on the stock price in the short term.
• However, given the pre-planned nature of the sales, the impact is likely to be minimal.

Key Dates

Keywords

JFrog, Frederic Simon, share sale, Form 4, 10b5-1 trading plan, director, ordinary shares, beneficial ownership