Form 4: Itron SVP Donald Reeves Sells Shares via 10b5-1 Plan

Itron, Inc. SVP of Outcomes Donald L. Reeves III sold 255 shares of common stock under a pre-established Rule 10b5-1 trading plan.

Summary

• Donald L. Reeves III, SVP of Outcomes at Itron, Inc., executed a sale of 255 shares of common stock.
• The transaction occurred on May 21, 2026, at a price of $80.88 per share.
• Following the transaction, Mr. Reeves retains beneficial ownership of 29,419 shares of Itron common stock.
• The sale was conducted pursuant to a Rule 10b5-1 trading plan adopted on September 11, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was conducted under a pre-established, automated trading plan and represents a small fraction of the executive's total holdings.

Positives

• The sale was executed under a pre-planned Rule 10b5-1 trading plan, which is a standard mechanism for executives to sell shares without triggering insider trading concerns.

Negatives

• The transaction represents a reduction in the executive's direct equity stake in the company.

Risks

• Executive stock sales can sometimes be perceived negatively by the market, though this specific sale is part of a pre-arranged plan.

Future Outlook

No specific forward-looking guidance regarding company performance was provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling under 10b5-1 plans is a common practice for corporate executives to manage personal liquidity and is generally viewed as neutral by the investment community.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for executives at major technology and industrial firms to ensure compliance with SEC regulations while liquidating equity compensation.

Stakeholder Impact

• Minimal impact on shareholders as the transaction was small and pre-planned.

Key Dates

Keywords

Itron, ITRI, Insider Trading, Form 4, Executive Compensation, Rule 10b5-1