Form 4: Intuit CEO Sells Shares Under Pre-Arranged 10b5-1 Plan

Intuit CEO Sasan K Goodarzi sold 41,000 shares of common stock on January 7, 2026, through a pre-arranged Rule 10b5-1 trading plan.

Summary

• Sasan K Goodarzi, CEO, President, and Director of Intuit Inc. (INTU), reported the sale of common stock.
• A total of 41,000 shares of Intuit common stock were disposed of on January 7, 2026.
• The sales were executed in two transactions: 40,960 shares at a weighted average price of $650.0957 per share and 40 shares at a price of $651.01 per share.
• The transactions were conducted pursuant to a Rule 10b5-1 trading plan adopted by Mr. Goodarzi on October 6, 2025.
• Following these transactions, Mr. Goodarzi beneficially owns 13,611.428 shares indirectly through the Goodarzi Rev Trust u/a Dtd 5/18/2012, for which he is a trustee.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While insider selling can be viewed negatively, the execution under a pre-arranged 10b5-1 plan mitigates concerns that the sale is based on new, adverse non-public information, suggesting personal financial planning rather than a lack of confidence in the company.

Positives

• The stock sales were executed under a pre-arranged Rule 10b5-1 trading plan, indicating the transactions were scheduled in advance and not based on new, non-public information.

Negatives

• Insider selling, even when pre-planned, can sometimes be perceived negatively by the market, potentially leading to questions about management's confidence in the company's near-term prospects.

Risks

• Market perception of insider selling could lead to short-term stock price volatility, despite the pre-planned nature of the transactions.

Future Outlook

No forward-looking statements or guidance were provided in this Form 4 filing, as it solely reports an insider stock transaction.

Management Comments

• The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on October 6, 2025.

Industry Context

This Form 4 filing reports an individual insider transaction and does not provide information directly related to broader industry trends or the competitive landscape for Intuit Inc.

Related Party Transactions

• Shares are held indirectly in the Goodarzi Rev Trust u/a Dtd 5/18/2012, of which the reporting person is a trustee.

Stakeholder Impact

• Shareholders may interpret insider transactions as a signal regarding management's view of the company's valuation, although sales under a 10b5-1 plan are typically for personal financial planning and diversification.

Key Dates

Recommendation

The sale of shares by Intuit's CEO, Sasan K Goodarzi, was conducted under a pre-arranged Rule 10b5-1 trading plan. Such plans are established in advance, often for personal financial management, and are not typically indicative of a change in the executive's outlook on the company's future performance. Therefore, this specific transaction alone does not warrant a change in investment recommendation, and a 'hold' stance is appropriate, pending further fundamental analysis of Intuit's business operations and financial results.

Keywords

INTU, Intuit, Sasan K Goodarzi, insider trading, Form 4, stock sale, 10b5-1 plan, CEO, director