IBTA.NYSEIbotta, INC
Form 4: Ibotta CEO Sells Shares
Sentiment:
Insider Transaction (Form 4)
Bryan Leach, CEO AND PRESIDENT, a Director and 10% owner of Ibotta, Inc., sold 35,616 shares of common stock on August 17, 2026.
Summary
- Option exercise/conversion: acquired 28,907 Class A Common Stock at $3.99 ($115,339) on August 17, 2026; holds 895,391 after (Direct).
- Open-market sale: disposed of 24,025 Class A Common Stock at $35.63 ($855,982) on August 17, 2026; holds 871,366 after (Direct).
- Open-market sale: disposed of 3,457 Class A Common Stock at $36.75 ($127,058) on August 17, 2026; holds 867,909 after (Direct).
- Open-market sale: disposed of 1,425 Class A Common Stock at $37.44 ($53,348) on August 17, 2026; holds 866,484 after (Direct).
- Option exercise/conversion: acquired 877 Class A Common Stock at $3.99 ($3,499) on August 18, 2026; holds 867,361 after (Direct).
- Open-market sale: disposed of 877 Class A Common Stock at $36.60 ($32,099) on August 18, 2026; holds 866,484 after (Direct).
- Conversion of derivative: acquired 2,916 Class A Common Stock on August 17, 2026; holds 2,916 after (Indirect).
- Open-market sale: disposed of 2,306 Class A Common Stock at $35.96 ($82,924) on August 17, 2026; holds 610 after (Indirect).
- Open-market sale: disposed of 610 Class A Common Stock at $37.24 ($22,717) on August 17, 2026 (Indirect).
- Conversion of derivative: acquired 2,916 Class A Common Stock on August 17, 2026; holds 2,916 after (Indirect).
- Open-market sale: disposed of 2,303 Class A Common Stock at $35.96 ($82,813) on August 17, 2026; holds 613 after (Indirect).
- Open-market sale: disposed of 613 Class A Common Stock at $37.24 ($22,828) on August 17, 2026 (Indirect).
- Option exercise/conversion: disposed of 28,907 Employee Stock Option (right to buy) on August 17, 2026; holds 34,160 after (Direct).
- Option exercise/conversion: disposed of 877 Employee Stock Option (right to buy) on August 18, 2026; holds 33,283 after (Direct).
- Conversion of derivative: disposed of 2,916 Class B Common Stock on August 17, 2026; holds 102,500 after (Indirect).
- Conversion of derivative: disposed of 2,916 Class B Common Stock on August 17, 2026; holds 102,500 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,279,769 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Bryan Leach — Director, Officer (CEO AND PRESIDENT), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Option exercise/conversion | Class A Common Stock | 28,907 | $4 | $115.3K | 895,391 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 24,025 | $36 | $856.0K | 871,366 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 3,457 | $37 | $127.1K | 867,909 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 1,425 | $37 | $53.3K | 866,484 |
| 2026-08-18 | Option exercise/conversion | Class A Common Stock | 877 | $4 | $3.5K | 867,361 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 877 | $37 | $32.1K | 866,484 |
| 2026-08-17 | Conversion of derivative | Class A Common Stock | 2,916 | — | — | 2,916 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 2,306 | $36 | $82.9K | 610 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 610 | $37 | $22.7K | 0 |
| 2026-08-17 | Conversion of derivative | Class A Common Stock | 2,916 | — | — | 2,916 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 2,303 | $36 | $82.8K | 613 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 613 | $37 | $22.8K | 0 |
| 2026-08-17 | Option exercise/conversion | Employee Stock Option (right to buy) | 28,907 | — | — | 34,160 |
| 2026-08-18 | Option exercise/conversion | Employee Stock Option (right to buy) | 877 | — | — | 33,283 |
| 2026-08-17 | Conversion of derivative | Class B Common Stock | 2,916 | — | — | 102,500 |
| 2026-08-17 | Conversion of derivative | Class B Common Stock | 2,916 | — | — | 102,500 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Option exercise/conversion (28,907 shares) |
| 2026-08-17 | Open-market sale (24,025 shares) |
| 2026-08-17 | Open-market sale (3,457 shares) |
| 2026-08-17 | Open-market sale (1,425 shares) |
| 2026-08-18 | Option exercise/conversion (877 shares) |
| 2026-08-18 | Open-market sale (877 shares) |
| 2026-08-17 | Conversion of derivative (2,916 shares) |
| 2026-08-17 | Open-market sale (2,306 shares) |
| 2026-08-17 | Open-market sale (610 shares) |
| 2026-08-17 | Conversion of derivative (2,916 shares) |
| 2026-08-17 | Open-market sale (2,303 shares) |
| 2026-08-17 | Open-market sale (613 shares) |
| 2026-08-17 | Option exercise/conversion (28,907 shares) |
| 2026-08-18 | Option exercise/conversion (877 shares) |
| 2026-08-17 | Conversion of derivative (2,916 shares) |
| 2026-08-17 | Conversion of derivative (2,916 shares) |
Keywords
insider transaction, Form 4, IBTA, Ibotta, Inc., bearish, Bryan Leach
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