Form 4: Ibotta CEO Sells Shares
Insider Transaction (Form 4)
Bryan Leach, CEO AND PRESIDENT, a Director and 10% owner of Ibotta, Inc., sold 15,142 shares of common stock on July 20, 2026.
Summary
- Option exercise/conversion: acquired 14,092 Class A Common Stock at $3.99 ($56,227) on July 20, 2026; holds 880,576 after (Direct).
- Open-market sale: disposed of 7,001 Class A Common Stock at $31.44 ($220,106) on July 20, 2026; holds 873,575 after (Direct).
- Open-market sale: disposed of 7,091 Class A Common Stock at $32.20 ($228,329) on July 20, 2026; holds 866,484 after (Direct).
- Option exercise/conversion: acquired 1,050 Class A Common Stock at $3.99 ($4,190) on July 21, 2026; holds 867,534 after (Direct).
- Open-market sale: disposed of 1,050 Class A Common Stock at $31.83 ($33,420) on July 21, 2026; holds 866,484 after (Direct).
- Option exercise/conversion: disposed of 14,092 Employee Stock Option (right to buy) on July 20, 2026; holds 136,391 after (Direct).
- Option exercise/conversion: disposed of 1,050 Employee Stock Option (right to buy) on July 21, 2026; holds 135,341 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $481,855 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Bryan Leach — Director, Officer (CEO AND PRESIDENT), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-20 | Option exercise/conversion | Class A Common Stock | 14,092 | $4 | $56.2K | 880,576 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 7,001 | $31 | $220.1K | 873,575 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 7,091 | $32 | $228.3K | 866,484 |
| 2026-07-21 | Option exercise/conversion | Class A Common Stock | 1,050 | $4 | $4.2K | 867,534 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 1,050 | $32 | $33.4K | 866,484 |
| 2026-07-20 | Option exercise/conversion | Employee Stock Option (right to buy) | 14,092 | — | — | 136,391 |
| 2026-07-21 | Option exercise/conversion | Employee Stock Option (right to buy) | 1,050 | — | — | 135,341 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-20 | Option exercise/conversion (14,092 shares) |
| 2026-07-20 | Open-market sale (7,001 shares) |
| 2026-07-20 | Open-market sale (7,091 shares) |
| 2026-07-21 | Option exercise/conversion (1,050 shares) |
| 2026-07-21 | Open-market sale (1,050 shares) |
| 2026-07-20 | Option exercise/conversion (14,092 shares) |
| 2026-07-21 | Option exercise/conversion (1,050 shares) |
Keywords
insider transaction, Form 4, IBTA, Ibotta, Inc., bearish, Bryan Leach
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