Form 4: Honest Company Executive Sells Shares
Insider Transaction (Form 4)
Kunssberg Etienne Von, SVP, Supply Chain of Honest Company, Inc., sold 7,195 shares of common stock on August 20, 2026.
Summary
- Open-market sale: disposed of 2,617 Common Stock at $4.99 ($13,059) on August 20, 2026; holds 282,296 after (Direct).
- Grant/award: acquired 105,799 Common Stock on August 20, 2026; holds 388,095 after (Direct).
- Open-market sale: disposed of 4,578 Common Stock at $5.01 ($22,936) on August 21, 2026; holds 383,517 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $35,995 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Kunssberg Etienne Von — Officer (SVP, Supply Chain)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-20 | Open-market sale | Common Stock | 2,617 | $5 | $13.1K | 282,296 |
| 2026-08-20 | Grant/award | Common Stock | 105,799 | — | — | 388,095 |
| 2026-08-21 | Open-market sale | Common Stock | 4,578 | $5 | $22.9K | 383,517 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-20 | Open-market sale (2,617 shares) |
| 2026-08-20 | Grant/award (105,799 shares) |
| 2026-08-21 | Open-market sale (4,578 shares) |
Keywords
insider transaction, Form 4, HNST, Honest Company, Inc., bearish, Kunssberg Etienne Von
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